1 Million Transplants
Campaign
Company: The United Network for Organ Sharing
As the organization that manages the United States organ transplant system, The U.S. reached a historic milestone by surpassing 1 million transplants in 2022. I developed a social campaign strategy including the creation of various social and digital elements, influencer partnership, Giphy stickers and community outreach.
Share a Coke
Digital
Client: Coke
I worked on digital elements for Coke’s “Share a Coke and a Song” campaign that included email, digital and social ads.
Virginia Premier Health Plan
Social
Company: Virginia Premier Health Plan
Virginia Premier is a managed care organization in the commonwealth that offers medicare and medicaid health insurance plans. Their mission is to inspire healthy living within the communities and during my time there I managed Virginia Premier’s social media presence with that goal in mind. I created content to promote healthy living like getting your flu shot, being more active and social media holidays.
“Break For Bubbles”
Campaign
Client: Dasani Sparkling
The "Break For Bubbles" campaign was founded on the concept of taking a moment to unwind amidst the hustle and bustle of daily life. To bring this idea to life, the campaign utilized captivating cinemagraphs that featured individuals being transported to a realm of relaxation upon sipping on Dasani Sparkling. To offer the social media audience a truly immersive experience, we experimented with Facebook Canvas Ads, featuring an array of break-time ideas from tantalizing recipes to engaging activities.
Other Content
Static and motion
View fullsize
![]()
View fullsize
![]()
View fullsize
![]()
View fullsize
![]()
